Big Machine's Speakeasy-Inspired CMA Awards After Party

The Bell Tower was happy to host Big Machine Label Group’s CMA Awards After Party to celebrate country music's biggest night. The event was filled with vintage-inspired decor, an abundance of velvet, and Sputnik chandelier lighting that created the most amazing speakeasy feel.

The invite only, ultra-exclusive event was attended by artists, celebrities, and tastemakers. From the moment they first hit the red carpet, partygoers were met with an event unlike any other! The Bell Tower provided a unique experience at every turn.

The mezzanine and main space were set with cocktail tables dressed in rich red velvet linens and votive candles in mercury glass holders. There were mid-century modern Sputnik chandeliers hanging above to add to the vintage-inspired feel. The grand staircase encompassed all the moody, vintage vibes with an array of blooms and greenery—both dried and fresh in shades of mauve, red, and pink, beautifully created by Lauren Marie Atkinson Designs.

Aside from the tables, cozy lounge areas were set up around the entire space to create areas for guests to get comfortable with one of the event’s signature drinks. Each lounge area featured velvet sofas and chairs, antique trunks, brass coffee tables, and decor that really brought in the vintage vibes and speakeasy feel. From clothbound books to antique brass candlesticks, plus candles in apothecary jars, the lounge areas were stunning!

The Bell Tower’s covered patio was completely transformed with floor-to-ceiling dark red velvet drapes that wrapped the entire space. Rows of curtain string lights hung from the ceiling, while large branded marquee letters lit up the space from the side. It was set with a dark wood bar, and more cocktail tables decorated with velvet linens, moody candle lighting, plus another cozy lounge area that truly made it feel like a vintage speakeasy!

During the event, Big Machine’s president and CEO Scott Borchetta raised a glass to the evening, which was sponsored by Bojangles, City National Bank, HEYDUDE Shoes, Paddywax Candles and SHEIN. HEYDUDE even had a branded shoe giveaway that was a total hit among the guest!

An evening filled with delicious food, flowing drinks, a live DJ, and thoughtful brand integrations that came together with the grandest yet cool and comfortable speakeasy vibe. Keep scrolling to see more!